Autozone get in the zone brand CAMPAIGN
We were tasked with creating a a fresh new look for future AutoZone campaigns. All of the spots takes places in an all orange world, the customer is essentially “ In The Zone”. You’ll see shelves moving to highlight the specific product the customer is looking for, from research we learned that AutoZone employees will not try to upsell you with extra items that aren’t necessary. All of the spots needed to be shot in English and Spanish, you’ll see that we casted a couple of actors that where bilingual to save cost. We also shot this in Mexico City to save cost for our clients.
Easy fix
In this execution we highlight how easy it is to use AutoZones Free Fix Finder Service. The customer is in distress because his check engine light is on, come to find out his gas cap was loose which can cause your emission system to give a false error code. Link to Hispanic Market Spot: https://vimeo.com/834037677/ae18745bc7?share=copy
Copywriter: Ivana Gatica
That was easy
In this execution we highlight how AutoZone is Americas #1 Brake Destination. Link to Hispanic Market Spot: https://vimeo.com/834037961/10db5f8bbb?share=copy
Copywriter: Ivana Gatica
free charge
In this execution we highlight how AutoZone has Free Battery Testing and Charging. We also show how AutoZone will not sell you a product if you don’t need it. You’ll notice the customer coming in thinks she needs a new battery when in reality it just needed a charge! Link to Hispanic Market Spot: https://vimeo.com/834037961/10db5f8bbb?share=copy
Copywriter: Ivana Gatica